How’s it going everyone, my name is Alex – I am the chief of culture and shenanigans here at Nosy Marketing and I’m here with another Social Media Tips & Tricks video to help you hone and develop your business presence online. In this episode, we’re not going to talk about WHAT you post – more HOW you post. Let’s just jump into it.
Using a Full-Stop on Twitter Conversations Helps Organic Reach.
Let’s start with Twitter and the most commonly made mistake on the platform. Let’s say I was just in your cafe, writing my memoir and having a drink. You want to talk about this momentous occasion on Twitter and say something like:
Twitter’s algorithm will class that as a conversation between us and will predominantly show it to any shared followers we have in common with little to no bleed over to the wider world. Instead, chuck a full stop before the @ and you’ll be seen by more people.
Catching People Before the Hour is Better Than ON the Hour
Next up is TIMING. We’ve all seen it in our business, you’ve made a GOLDEN post and image to boot, slapped that bad boy up at 11:20 am and NADA, right? Here’s the inside scoop on why. Significantly fewer people are on their phone or browsing at 11:20 am. When ARE they? Just before the hour. A lot of people are usually checking their phone before that 11 am meeting or lecture. Catching them just before the hour goes a long way to improving your post reach and engagement.
Hack Your YouTube Link With a Subscribe Button
Growing your YouTube channel is one of the hardest jobs in the world. It’s such a competitive landscape, we have to pull out every trick or nudge to get people to subscribe. If you’ve got a link on your website to your YouTube page – add this at the end: ?sub_confirmation=1
That way, once someone clicks the link, they’re faced with a ‘confirm subscription’ button overlaying your page – most likely, they’ll press ‘confirm’ and boom, a new subscriber.
Clean Up Your Messy Links & TRACK Them
While we’re talking links – let’s tidy yours up. Posts on social networks can be quite – how do we put it? Ugly. You’ve seen it; ‘Check out our new blog post! www.businesspage.com/blog/date/author/blogtitle.banana’ That’s a whole lot of link – more than the actual post. So how do we reduce it? Try using a service like bit.ly to reduce your link size to a more palatable size.
As a bonus, your links will be tracked, allowing you to measure how many times they’re clicked. Just pop the link in, maybe even adjust the URL and BOOM – you’re good to go.
That’s 4 awesome tips you can use right now to up your Social Media game. Want to know more about the internert and things? Follow Nosy Marketing.